GTA V Case Study

TV Spots: Published on 11 Dec 2013 The Business Event Weekend Live Stream: Streamed live on 7 Mar 2014 The official Rockstar live stream broadcasting on March 7th from 4-6pm ET with two hours of mayhem, hijinks, and playthroughs of the new Business Update Jobs and gear - hosted by Rockstar and featuring special invited on-stream guests Trailers: 1) Published on 29 Aug 2013 2) Grand Theft Auto Online: Official Gameplay Video (Published on 15 Aug 2013) 3)Grand Theft Auto V: Michael. Franklin. Trevor. (Published on 30 Apr 2013) 4) Grand Theft Auto V: Trevor (Published on 30 Apr 2013) 5) Grand Theft Auto V: Franklin (Published on 30 Apr 2013) 6) Grand Theft Auto V: Michael (Published on 30 April 2013) 7) Grand Theft Auto V: Official Trailer #2 (Published on 14 Nov 2012) 8) Grand Theft Auto V Trailer (Uploaded on 2 Nov 2011) Website: http://www.rockstargames.com/V/ Twitter Account: https://twitter.com/RockstarGames Facebook Account: Rundown of the Marketing Campaign and en evaluation of the successful elements.